The consumer campaign will target ABC1 women and is aimed at establishing Spain as the leading producer of premium table olives for the UK and French markets. It also aims to increase consumption in the autumn months, moving olives away from being seen as just a summer snack.
The work will position them as the “perfect nibble” in women’s lifestyle and food media.
Big Communications has developed press, magazine and online advertising around the line “Olives. The taste of Spain”.
Sister agency Bray Leino is handling PR and media planning and buying for the campaign. The agencies are part of Themission marketing group.
Interaceituna was set up in Spain in November 2004 and recognized by the Ministry of Agriculture under ministerial decree of November 25, 2005