ASOS buoyed by overseas sales

Online fashion retailer ASOS has enjoyed a sales surge of 47% in the six months to the end of September, with overseas sales more than doubling.

ASOS

The rise was a slight slowing compared to first-quarter levels, but the company says its remains confident on its outlook for the full year.

International sales rose 110%, making up 25% of the total. It now ships to 114 countries and has 1.2 million active customers compared to 890,000 at the same period last year.

Asos, formerly known as As Seen on Screen, targets 16 to 34-year-olds looking to buy designer clothes at discounted prices.

In June, it reported a 93% jump in full-year profit, although it admitted its margins had been hit by sales promotions over Christmas

The online fashion retailer said that it had boosted its marketing and production spend over the financial year to end of March by 62%.

The move reflected the shift to in-house production of the ASOS magazine and the increased numbers of brands and lines on its website.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here