EDF launches autumn ad campaign

EDF Energy has launched the latest phase of its ‘It’s not easy being Green’ advertising campaign with a new television advertising featuring Eric Morecambe.

Eric Morecambe
Eric Morecambe

The energy company has again used recycled television clips to promote its Eco20:20 energy tariff and encourage customers to register online this autumn.

The 30 second spot is inspired by the idea of leaves falling from trees in the autumn and features clips of Morecambe performing his famous paper bag trick and cartoon character Daffy Duck plummeting from a cliff.

The latest ad will feature a folk version of the song ‘It’s not easy being green’ made famous by Kermit the Frog in the 1970s.

The TV and online campaign is created by Euro RSCG and breaks across ITV, Channel 4 and Five as well as satellite and Freeview channels on 4 October.

The campaign will also highlight energy saving tips from the electricity provider to help customers reduce their carbon footprint.

Martin Stead, head of brand at EDF Energy, says: “EDF Energy is committed to helping customers save both money and carbon. That’s why our new campaign aims to show that it’s not only the temperature that could be set to drop this autumn.”

The Eco20:20 tariff offers customers 20% cheaper electricity during weekends and evenings.

The energy provide is the official energy and sustainability sponsor of the London 2012 Olympic Games.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here