FSA puts corporate identity brief out to tender

The Food Standards Agency is looking to create a single corporate identity with the Meat Hygiene Service and has put out a design and brand tender.

Food standards agency logo

The brief will encompass the restructure of existing designs and formats to indicate it is “one agency”.

It includes a review of how it will work with the Department of Health’s Change4Life initiative where dual branding is required, corporate identities, logos, straplines, marketing collateral and design specifications for websites.

The contract will begin from the end of Novembe, and run until February or March of next year.

Interested agencies are being asked to complete and submit a questionnaire by 13 October.

The MHS is an executive agency of the FSA. It was established on 1 April 1995 to take over meat inspection duties in fresh meat premises from some 300 local authorities in England, Scotland and Wales.

Its role is to help ensure that the meat industry safeguards the health of the public, and the health and welfare of animals at slaughter.

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