Post Office uses Roger Moore in TV ad

The Post Office is launching its biggest marketing campaign to date for its savings products, and will for the first time use television to promote its savings options in an ad fronted by Sir Roger Moore.

It is 18 months since the Post Office has been on TV screens, when it promoted a number of products including car insurance, life cover and home phone and broadband services.

Moore, famously known for his role as James Bond, is the latest celebrity to feature in a Post Office campaign. Other recently featured stars include boy band Westlife and recently deceased actress Wendy Richards.

Post Office financial and travel services marketing director Doug Strachan says the aim of the new campaign is to demonstrate its confidence and stature in the financial services market and boost awareness of its range of savings offers.

The campaign, created by Mother, will launch this weekend and comprise of TV, radio, outdoor, online direct mail and in-branch communications.

Radio creative will feature the line “We know you work hard for your savings. We work hard for your savings too”. The campaign will target the ABC1, 55-plus market.

Strachan says it chose Moore to star in its campaign because of his “suave and sophisticated” reputation. “We wanted someone to represent financial services as being sophisticated and respected and we thought he was a good fit,” he says.

The latest marketing activity comes ahead of a major DRTV push due to launch this year for its insurance products.

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