Radio unites to prepare for digital upgrade
Marketing WeekThe radio industry has announced the launch of a new company to prepare for the planned digital upgrade in 2015.
Month: September 2009
New Statesman launches new style
Marketing WeekThe left of centre political magazine The New Statesman reveals a new design this Thursday (24 September) which will include a “more authoritative” style, expanded editorial and new columnists.
Chime buys Essentially
Marketing WeekChime Communications has agreed to buy sports marketing agency Essentially for about £18.23m.
Online sales exceed expectations
Marketing WeekShoppers spent £3.8b online in August as internet sales soared 16% compared to last year according to the latest figures from IMRG Capgemini.
Cadbury demands Kraft “put up or shut up”
Marketing WeekCadbury has asked the Takeover Panel to present Kraft with a “put up or shut up” ultimatum following the latter’s attempted £10.2bn takeover offer for its rival.
Starbucks in the community stores to have local flavour
Marketing WeekStarbucks is planning a major overhaul of its UK stores as part of a global strategy to reflect a greater community feel in its outlets.
Move to end ban on product placement divides opinion
Marketing WeekRespondents to online poll mirror views of the TV broadcasting industry.
Grazia to push ‘George at Asda’ man’s new venture
Marketing WeekFashion weekly inks deal to promote George Davies’ new high street outlet, Give.
Radio sector unveils new company to advance DAB
Marketing WeekThe radio industry has announced the launch of a company to prepare for the planned digital upgrade in 2015.
Indy raids the Standard for new director of commercial
Marketing WeekIndependent News & Media has appointed Evening Standard advertising director Simon Davies as commercial director for The Independent and Independent on Sunday.
Insurer Amlin to sponsor rugby union’s European cup
Marketing WeekSpecialist insurer Amlin is to become the title sponsor of rugby union’s European Challenge Cup to boost its efforts in developing the business on the Continent.
Brand values all present and correct
Marketing WeekThe best corporate gifts provide choice, quality and value for businesses wishing to strengthen relationships with clients and reward staff members. Maeve Hosea looks at recession-beating treats available this festive season
The secret marketer
Marketing WeekOur ‘man on the inside’ provides aview from the top of the marketing tree
Shaping the destination
Marketing WeekFrom London to New York via Tunisia and the Norfolk resort of Hemsby, marketers are seeking to give destinations a distinctive personality.
Brands deliver on their promises
Marketing WeekBrands that put customer services at the heart of their strategy lead the way in the latest Promise Index research, which measures whether a consumer’s experience exceeds their expectations.