Airmiles, the travel loyalty scheme, is launching a £1m television and digital campaign alongside a giveaway promotion as part of its 21st anniversary celebrations. Airmiles, now run by The Mileage Company after a restructure earlier this year, is launching a five-week campaign featuring its established animated characters. The activity is designed to communicate the simplicity […]
A press advertisement for a luxury tile maker that showed a distressed woman with her thighs exposed has been banned for condoning sexual violence.
Marketers must turn their attention to a new group of consumers that is comfortable with the latest digital technology if they are to avoid their brands being switched to standby.
Woolworths.co.uk is launching a multi-channel Halloween marketing campaign to promote its position as the place to “get everything you need for a spooky Halloween.”
A roundup of retail news from the past few days…
I can’t help but be impressed with Waitrose at the moment, as the retailer is looking outside the box at ways to extend its reach.
Yves Saint Laurent will promote new fragrance Parisienne with a regional cinema campaign targeting female audiences and featuring Kate Moss.
The retail sector is beginning to stabilise according to the latest figures from the Confederation of British Industry (CBI).
Vodafone is hoping to boost its brand credentials and attract younger consumers in the underperforming UK market, with a different marketing approach to the rest of the world.
The Royal College of Physicians (RPC) has joined other medical associations in calling for a minimum price per unit of alcohol to tackle misuse, arguing that consumers are spending more on everyday items to make up for the losses supermarkets are making by selling alcohol below cost.
Vodafone has followed Orange and secured UK distribution for the Apple iPhone and 3GS early next year.
DMGT, owner of the Daily Mail, has stated that revenues for the first 11 months of the year are down 9% on 2008.
Global Radio has hired Karmarama to handle creative duties for 95.8 Capital FM and The Heart Network and is signalling a fresh digital push with the appointment of its first director of digital content.
The UK arm of IT company Fujitsu is to review its £2 million agency roster as part of a renewed focus on creating a clear and differentiated positioning for Fujitsu in the UK marketplace.
Special interest publishing group Future has said it expects to post results “at the lower end of market expectations” in a trading statement ahead of its results for the year ending 30 September.