Team 2012 signs Visa as sponsor
Marketing WeekBritish Olympic bosses have signed Visa to be the major sponsor of “Team 2012” after reaching agreement over athletes’ image rights.
Month: September 2009
Nielsen to deliver approved online currency by 2010
Branwell JohnsonUK online measurement company UKOM has appointed The Nielsen Company as its official partner to deliver an industry-agreed online audience planning system. Marketers have been pressing for development of an online currency as a matter of urgency. The initiative has been approved with the backing of the UK’s largest advertisers and agency groups. The UKOM […]
School Food Trust in healthy eating push
Marketing WeekThe School Food Trust is launching a national education push aimed at teaching schools and caterers how to market healthy school meals to students.
Siegel+Gale names Tom Blackett as chairman
Marketing WeekGlobal brand consultancy Siegel+Gale has appointed former Interbrand executive Tom Blackett as chairman of its UK office.
Relevance is the key to CRM
Stuart TurnerJoe Fernandez’ report on CRM (MW 17 September) was eloquently written and covered a lot of ground. But Nik Margolis hit the nail on the head when he said the core concern of a CRM strategy should be relevance to consumers.
Make sense of brand promise
Stuart TurnerSo, according to the Promise Index, (MW last week) marketers are starting to realise that big advertising spend, when you haven’t got the basics right, is a waste of money. In fact it’s worse than that. If the consumer experience isn’t consistent with the brand promise, it doesn’t just waste money – it fundamentally damages the brand.
Adobe’s move on Omniture is all about controlling data
Stuart TurnerAdobe’s move to acquire the web specialist Omniture for $1.8bn highlights the growing value of the online consumer behavioural targeting market (“Adobe to buy Omniture”, Marketingweek.co.uk 16 September).
Mums and the word
Stuart TurnerReading the Trends article “Making your messages strike home” (MW 17 September), I was struck by how mums as consumers are really, of course, just women as consumers, amplified.
Compromise is a certainty for postal service
Stuart TurnerIt is time to reconsider what defines the universal postal service (“Economic change has no respect for tradition”, MW last week).
For review, don’t always read ‘pitch’
Stuart TurnerIt was good to read that Julie Constable is intending to champion best practice (“The pitching process can benefit from a little more openness” MW, last week) but may I suggest an important addition to her agenda? This is to avoid, whenever possible, the use of the words “pitch”, or “pitching” when talking about an agency review or selection process.
Summit gets measure of returns from sponsorship
Stuart TurnerResearch is becoming an increasingly important tool to prove the value of sponsorship in an economic environment where investment is coming under greater scrutiny, according to sponsorship professionals.
Satellite TV channel puts basketball on schedule
Stuart TurnerThe National Basketball Association (NBA) is looking to increase the sport’s popularity in the UK after signing a deal with ESPN to broadcast almost 100 live games on the sports TV channel.
Multimedia campaign helps promote UKTV Tarrant show
Stuart TurnerTV, radio, outdoor and online activity will give reality show for kids exposure.
Ex-Scout head to shape zoo charity’s CRM programme
Stuart TurnerThe Zoological Society of London (ZSL) has appointed James Wren as its first head of CRM and membership.
Lukewarm reception for new look Starbucks
Stuart TurnerStarbucks’ plan to revamp its in-store design and move away from a one-size-fits-all format has failed to gain support from those voting in a Marketingweek.co.uk poll.