E.ON challenges customers to cut energy use
Marketing WeekEnergy supplier, E.ON has teamed up with climate change campaigners 10:10 as party of a nationwide campaign to encourage customers to cut energy use by 10% by 2010.
Month: September 2009
Inbev appoints DDB London
Marketing WeekInBev UK has appointed DDB London to handle the Budweiser UK advertising account following the handing of the global advertising business to the DDB network.
Stars back social worker recruitment drive
Marketing WeekFilm and television stars including Samantha Morton, Sadie Frost and Goldie have backed a campaign aimed at recruiting more than 5,000 additional social workers.
BAT appoints group marketing director
Marketing WeekBritish American Tobacco, maker of Lucky Strike and Dunhill, has promoted director of Western Europe Jean-Marc Levy to the role of group marketing director.
Ebay agrees private sale of Skype
Marketing WeekEbay is to sell Skype, its internet telephony arm, to a group of private investors, according to reports.
Smarter drinking campaign launched
Marketing WeekDrinkaware has unveiled details of the industry’s “Campaign for Smarter Drinking” on the day new laws banning several drinks promotions are introduced in Scotland.
Freeview in £4m star studded ad push
Marketing WeekFreeview, the digital TV service, has unveiled a £4 million television campaign featuring British TV celebrities, such as Katie Price, Piers Morgan and Amanda Holden.
Havas sees revenue drop 7.4% for first half
Marketing WeekHavas, owner of marketing agency networks Euro RSCG, MPG, Arena BLM and Archibald Ingall Stretton, has posted a drop in revenue of 7.4% to €700 million (£614.7 million) for the first half of the year.
Publicis to buy Unilever CRM arm in France
Marketing WeekThe Publicis Groupe is to buy Unilever’s customer relationship management (CRM) programme in France, known as Pour Tout Vous Dire.
OFT readies price comparison probe
Marketing WeekThe Office of Fair Trading is readying an investigation into allegations of misleading advertising and unclear prices on comparison websites.
Disney to acquire Marvel Entertainment
Marketing WeekWalt Disney is to acquire Marvel Entertainment, owner of Marvel superhero characters such as Spider-Man and Wolverine, in a $4bn (£2.5bn) deal.
From tracking to transacting
Marketing WeekWeb analytics tell you a lot, but not everything you need to know. For that you have to interpret the reports or integrate their data into broader BI packages. David Reed finds out why this is so hard to do.
Colin Rickard: Data governance – misunderstood, but in demand
Marketing WeekAll too often, data governance is perceived as a one-off project that can be carried out over a finite period of time and will guarantee that all data thereafter is accurate. It is essential to the success of any data governance initiative that this misconception be dispelled: it is an ongoing process that centres around […]
Take to the clouds for information
Marketing WeekAs your article, “Picking out the prickles” (August 2009), correctly points out, businesses are making critical decisions based on inaccurate information from unreliable spreadsheets. So why are so many businesses still held back by the very software that was supposed to make their work easier? By modernising software and hosting it centrally, organisations will find […]
Join up sales and marketing
Marketing Week“Right buyer, right now” (August 2009) was correct to identify that lead generation is more significant than companies often give it credit for. However, to maximise the value of information, it is also crucial that sales and marketing teams are well aligned and work together to develop and nurture potential leads. If data is to […]