Month: September 2009

Philip James: Licenced to process?

Marketing Week

Under the Data Protection Act, data controllers (those who decide what to do with personal data) are responsible for complying with the Act, whereas data processors (those that only process data on behalf of a data controller) have no direct statutory obligations or responsibilities. The only mention of data processors is in relation to the […]

Profit from the perfect product data

Marketing Week

As retail sales fall, it is critical for retailers to protect their margins. A central database of all product information – from dimensions to photography and multimedia content – will be essential for any large retailer to retain their agility. The most profitable retailers have built their businesses on ensuring that the information about their […]

Recipe for better data health and safety

Marketing Week

The recent HSBC fine shows the potential cost of data loss. But it is just the latest in a long line of high profile names to get caught failing to protect their sensitive customer data. History shows us that penalties do not result in wholesale improvements in security practices across the industry. The reality is […]

Mike Trevett: corporate culture needs space for creativity and innovation

Trevett puts the love into information assets

Marketing Week

Information security is the latest skills set acquired by Mike Trevett. As he prepares to leave LV= and start his own consultancy, he explains to Data Strategy why information management is about hearts and minds.

Data security breaches lead to ICO action

Marketing Week

A raft of organisations across both the public and private sector have been required by the Information Commissioner’s Office to sign up to higher standards of data protection and security in the last month.

LexisNexis launches UK sanctions screening

Marketing Week

LexisNexis Bridger Insight has been launched into the UK to support compliance processes. The service provides watch list and sanctions screening capable of batch checking high volumes of data in a single search. The company currently supports nearly 4,000 clients in the US and Europe.

OFT may examine privacy in online review

Marketing Week

The OFT is currently consulting with the industry and will announce the full scope of its study in the Autumn. But it has already stated that: “We are also considering including the use of personal information in advertising and pricing. In particular, we may look at behavioural advertising where information on a consumer’s online activity […]

Phone tracking add-on for Google Analytics

Marketing Week

ClickThrough Marketing has introduced a modular add-on for Google Analytics that allows users to track telephone call conversions from any source. Currently free to existing clients, the system displays conversions via phone alongside other sources, such as Pay Per Click, natural rankings, forums, banners, affiliates or other online ads. “We’ve been tracking phone call conversions […]

B2B profiling by SOC system launched

Marketing Week

Market Location has introduced a new business profiling technique which applies Standard Occupational Classification codes to target organisations by job function. The system has been developed inhouse and integrates multiple sources of B2B data to generate a fresh insight into UK plc. Pinpoint SOC is intended to help improve the performance of B2B marketing activity […]

Jennifer Stoddart: first privacy commissioner to tackle social networks

Canada forces global Facebook privacy change

Marketing Week

A year-long investigation by Canada’s Privacy Commissioner, Jennifer Stoddart, has resulted in Facebook agreeing to implement changes to its policies from next year. The outcome will apply to all users of the social network and has implications for the revenues the site derives from behaviourally-targeted ads and applications. Stoddart was investigating a complaint raised by […]

Fraud prevention needs “400-plus rules”

Marketing Week

With card not present fraud growing dramatically, existing processes used to tackle the problem are likely to be inadequate. According to participants in a Continental Airlines webinar, sponsored by 41st Parameter, half of systems currrently deploy fewer than 25 rules to flag fraudulent incidents, with 17 per cent using under 200. Yet according to Ori […]

For data stewards, it’s a quality thing

Marketing Week

Don’t give up the day job. That is good advice for data stewards, but not because there is no future in their new governance role. Rather it is a recommendation for ensuring they provide the best standard of stewardship at the same time as spreading quality and standards across their organisation. To be effective, a […]

Keepers of the truth

Marketing Week

Data stewards are vital to the success of data governance programmes. So what are the skills required? David Reed finds out.