Interaceituna, the organisation that represents all Spanish olive producers, has appointed Big Communications to develop an integrated campaign to promote the authenticity and quality of Spanish table olives.
The Central Office of Information (COI) has appointed agency CMW to handle direct marketing for the Department of Health’s Healthy Start voucher scheme.
£1.16bn ‘local brands’ deal would make no sense for Unilever, says senior analyst.
Subway has reduced salt levels in its sub sandwiches by an average of 19% as part of its Health & Wellbeing Commitments drawn up last year in conjunction with the Food Standards Agency (FSA).
BSkyB has been rapped by the advertising watchdog for scheduling a Nicorette ad classed unsuitable for children during an episode of The Simpsons.
Tourism agency Welcome to Yorkshire has appointed Marcus Falconer as marketing director.
Coca-Cola’s top marketer Joseph Tripodi has hit back with a robust response to recent calls from US medical experts for a “fat tax” to be imposed on soft drinks companies.
The entire BDO accountancy network is rebranding under the single trading name BDO from next year.
Our ‘man on the inside’ provides a view from the top of the marketing tree
The decision on who handles search marketing needs to be made on a case-by-case basis, as Robert Lester discovers it is no longer a simple choice between agency expertise and client knowledge
Who is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future.
At the Zurich-based launch of Coca-Cola’s marketing plans for the 2010 FIFA World Cup in South Africa, Mark Choueke sits down for a chat with Joseph Tripodi, chief marketing officer, who explains the brand’s view of how modern sponsorships should work
When reality means frozen pay and job insecurity, brands are cashing in on people’s desire for escapism through the supernatural
Does the long and winding road to economic recovery lie with creating new and uncontested market space or simply ‘doing it better’?
As marketing continues to grow and evolve, mutating into new forms of consumer engagement across new spaces, so the various debates as to what works and what doesn’t continue to rage.