Not just a pretty face
Stuart TurnerPerricone MD, the US skincare brand at the cutting edge of the ‘cosmeceutical’ trend, has come to the UK, with a campaign that eschews the perceived wisdom of using ‘a beautiful face’ to sell the products.
Perricone MD, the US skincare brand at the cutting edge of the ‘cosmeceutical’ trend, has come to the UK, with a campaign that eschews the perceived wisdom of using ‘a beautiful face’ to sell the products.
Having started life as a spin-off from kids’ TV, live shows have grown into a sophisticated industry. They offer brands a chance to interact with consumers on a physical level, and if executed correctly, they will generate healthy profits.
CBS Outdoor has revealed a restructured UK management team following the departure of UK managing director of sales and marketing Tim Bleakley and UK financial director Deborah Embley.
Olympic venue the O2 arena is to be renamed during the London 2012 Games to protect the partnership rights of tier one sponsor British Telecom.
Virgin Media has signed a seven-figure deal with EA Sports to promote the launch of its flagship football game Fifa 10 across its portal.
Update: The Government is expected to announce the extension of its car scrappage scheme.
Tim Bleakley has stepped down from his position as managing director of sales and marketing at CBS Outdoor UK.
Unilever chairman Dave Lewis explains that the acquisition of Sara Lee brands will give the consumer goods company a “significant strengthening” of its portfolio, especially in skin cleansing.
As the sun sets on this year’s summer party season, Jo Roberts sits down with the Ibiza Rocks team to talk candidly about the highs and lows of sponsorship
Digital UK, the body leading the process of digital TV switchover in the UK, has put its advertising account out to tender.
Bauer Media has partnered with the Central Office of Information (COI) on a multi-platform advertising campaign to promote the diplomas launched by the Department of Children, Schools and Families (DCSF).
Emirates is launching a new global television and online advertising campaign featuring people who have businesses or are involved in the arts in Dubai
Sainsbury’s is launching a multi million pound loyalty scheme that will see all its customers rewarded with targeted money-off vouchers at the till.
Alcohol industry body the Portman Group has launched a campaign to raise awareness of its code on marketing standards and complaints process
The government is coming under increasing pressure from industry bodies to extend its car scrappage scheme, with the CBI, the EEF and the Automobile Association lobbying for more funding.