LG teams up with Fox for Avatar campaign
Marketing WeekLG Electronics, the technology company, has partnered with Twentieth Century Fox to promote the release of upcoming 3D film, Avatar, and its new Chocolate BL40 handset.
Month: October 2009
Asda launches virtual assistant
Marketing WeekAsda has unveiled a virtual assistant that provides 24-hour online customer service on its website.
Weetabix returns to TV with new campaign
Marketing WeekCereal brand Weetabix is bringing back the strapline “someone’s had their Weetabix” in a new television campaign.
Absolut vodka teams up with Spike Jonze
Marketing WeekAbsolut, the Pernod Ricard-owned vodka brand, has signed an “artistic partnership” with US film director Spike Jonze.
Coffee chains weather the recession
Marketing WeekCoffee shops have been expanding during the recession according to new research, despite concerns that consumers would cut back on buying designer coffee in the downturn.
Lindt names Roger Federer global ambassador
Marketing WeekSwiss chocolate maker Lindt & Sprungli has signed tennis star Roger Federer as its first global brand ambassador.
LV= to sponsor rugby union tournament
Marketing WeekLV=, the insurance and pensions group, is to replace EDF Energy as the title sponsor of rugby union’s Anglo-Welsh tournament.
Peter Andre launches fragrance
Marketing WeekPeter Andre, the singer and reality TV star, has launched a fragrance for women.
Sony reports a loss as mobile sales slump
Marketing WeekSony reported a loss of 26.3bn yen (£174m) in its second quarter, hit by a 42% drop in mobile phones sales and lower margins from sales of its Playstation 3 games console.
WPP revenue decline slows
Russell ParsonsWPP, the marketing services group that owns Ogilvy and JWT, says revenue decline slowed in the third quarter with further improvements expected over the next six months.
Keep Britain Tidy appoints agency roster
Marketing WeekKeep Britain Tidy, the anti-litter campaign group, has added London based agency Inferno to its advertising roster and reappointed Dig for Fire and Lake Design.
PwC becomes first sponsor of 2018 bid
Marketing WeekPricewaterhouseCoopers has become the first sponsor of England’s bid to host the FIFA 2018 World Cup.
Futureproofing through interactivity
Marketing WeekYouTube broke another of its records this week when its live webcast of U2’s “360” concert at Los Angeles’ Rose Bowl on Sunday generated nearly 10 million streams worldwide. This is a significant success for Google’s video company, but it also serves as a poignant reminder to marketers that technology will prove fundamental to futureproofing brands as traditional methods begin to be overshadowed.
Met Office becomes first government website to carry ads
Marketing WeekThe Met Office is to carry ads for Best Western hotels on its website, becoming the first government site feature commercial advertising.
Sony Ericsson space hoppers invade Yahoo!
Marketing WeekSony Ericsson has teamed up with Yahoo! to launch a digital campaign to promote its new Satio and Aino mobile handsets.