Domino’s buoyed by marketing activity

Domino’s Pizza UK and Ireland has posted a jump in sales, buoyed by the success of marketing activity including the sponsorship of TV show “Britain’s Got Talent”, according to the company.


The pizza delivery firm reported a 10.8% rise in like-for-like sales in the 13 weeks to 27 September.

Its online ordering service has also enjoyed an increase, with e-commerce sales for the third quarter rising 43.1%, and similarly rising 39.9% in the first 39 weeks of the year. In the UK, online orders now account for 27.2% of delivered orders.

Chief executive Chris Moore says it remains on track to beat market expectations for the full year due to strong trading in the third quarter. It has also taken advantage of the drop in advertising rates.

Analysts are forecasting that the company will report a £27m underlying pre-tax profit for the full year.

Earlier this year Domino’s said that it would boost its advertising budget by more than 10% to £20m in a bid to capitalise on budget-conscious consumers choosing to eat at home.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here