Ecotricity launches campaign for green energy

Ecotricity, the environmental energy company, is launching an integrated campaign to encourage people to use 50%green energy.


The “Stroud 50/50” campaign, created by direct marketing agency Entire is the first activity to use the brand’s new Revolutionary Thinking positioning.

It is hoping to generate over 3,000 local supporters to champion the idea of using 50% green energy to power their homes through press ads, online, door drops and local events.

The energy company says it would only take 16 wind turbines to generate enough electricity to power 50% of the homes in the Stroud area of Gloucestershire, England. Ecotricity has already built one wind farm there and is planning a second.

Dale Vince, Ecotricity founder and chief executive, says: “The 50/50 campaign is about powering half of Stroud’s homes from the wind, a local energy source that will never run out. We want local people to add their voices to ours and we’ll make it happen.”

The green energy company has previously been involved in disputes with EDF Energy over its use of a green Union Jack flag as part of its Green Britain Day. Ecotricity already uses a green Union Jack within its branding.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here