IBM Launches Cognos Express to Mid-Market

IBM.gif

Following recent research showing many small to medium-sized enterprises are relying on gut feel, rather than hard data to make decisions (August 2009), IBM has introduced a new all-in-one version of its business intelligence tool. Called Cognos Express, it is specifically designed for use by SMEs, with rapid deployment, analysis and reporting.

“It needed to be simple, intuitive and less sophisticated with rapid implementation,” says Ged Simmons, country manager, UK, IBM Business Intelligence and Performance Management. This follows findings that many companies struggle even with standard technical descriptions for the core activities of business intelligence.

“What we’ve found is that some of the best users of Cognos are in the mid-market, often because one person has got interested in it and seen the potential of BI and performance management for the business,” he says. Cognos Express is shipped with pre-configured business analytics and planning capabilities.

Integration with existing infrastructure is claimed to require only a few hours in order to put data feeds in place. Self-service then allows users to build reports, analyses, dashboards and multi-dimensional plans for themselves, rather than waiting on their IT department.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here