The animal charity aims to double the size of its donor base and revenue.
EHS Brann won the contract after a 3-way pitch and replaces the charity’s incumbent agency Tangible Response, which also repitched for the contract. It will be the sole agency on the rosta.
Previously the charity has relied heavily on direct marketing activity but EHS Brann will be responsible for developing an overarching strategy to increase support for the charity from the equestrian community through online and offline activity, press adverts, direct marketing, events and PR activity.
World Horse Welfare chief executive Roly Owers says: “We have some very exciting and ambitious plans for the future
The charity was previously known as the International League for the Protection of Horses, but unveiled its new branding, created by StategicFusion, in 2008