Web-based home and motor insurance provider Zurich Connect UK has signed a deal to use Experian Elements, the marketing software, data and analytics package. As part of the service, Experian will provide a single customer and prospect view, populated by in-house data and enhanced by Experian’s own files. The service will be used to drive multi-channel marketing campaigns across its product portfolio.
“We have chosen Experian Elements as the foundation to transform our use of data for marketing,” says Gordon Wilmott, head of data, analytics and planning at Zurich Connect UK. “We will seek to exploit the capabilities it provides via voice, email and post to our UK-based customers and prospects.”
He adds: “The key to the success of our data strategy is the ‘closed loop’ capability Elements provides, from planning through to execution and analysis. Experian has a proven track record within our business and Elements will prove fundamental for further gains in productivity, insight and performance.”
The insurance provider will use campaign and modelling capabilities to develop and deploy targeted, personalised marketing camapigns across all channels. It will act as the hub of Zurich Connect UK’s customer management capabilities. Support will be provided to the insurance company by Experian data strategy and analytical teams for data procurement, management and modelling.
Tony Mooney, managing director of Experian’s Integrated Marketing division, says: “We are delighted to be strengthening our partnership with Zurich, one of the biggest names in the insurance world. Experian Elements will provide a key foundation on which Zurich can deliver its enhanced customer service and experience strategy and build the brand.”