M&S revamps financial services brand

Marks and Spencer has revamped its financial services brand M&S Money to harness the trust consumers have in its retail brand.

M and S money

The high-street retailer has been working with marketing agency Story to develop a direct marketing and in-store campaign that realigns M&S Money with the quality and value associated with its retail operation.

The campaign will highlight similarities between the high standards of its retail products and financial services under the strapline ‘It’s M&S no less’.

Activity will include online and in-store communications and direct mail ads in the form of inserts into customers’ statements.

To promote its insurance, creatives will read: “Cover and support in all shapes and sizes – just like our underwear.”

Ads for travel insurance will read: “Gluten Free. GM Free. Now try commission-free.”

M&S Money offers services including credit cards, loans and car and travel insurance.

Last week M&S posted better than expected Q2 results with like for like sales down only 0.5% marking the fourth consecutive quarter of improvement.

The chain is currently searching for a chief executive to replace Sir Stuart Rose when he steps down from the role.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here