MyConservatives.com, which went live today (2 October), encourages users to create personal profiles, select individual and multiple campaigns to support and promote, as well help raise funds for candidates. Members can also connect with others to co-ordinate campaigning activity, such as door-knocking and canvassing.
The Conservative Party is looking to replicate the role online played in the election of Barack Obama as US President last year.
Party leader David Cameron said, “MyConservatives is a first in UK politics and probably the most advanced party political campaigning network of its kind outside America. Although the General Election is still likely to be months away, the campaign to gear up our supporters and give them simple-to-use tools to make campaigning easier is already underway and MyConservatives represents a big part of that.”
The site was developed by digital agency LBi and overseen by the Conservatives’ online head Rishi Saha.
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