BBC Vision appoints marketing director

The BBC has appointed Nicky Douglas as director of marketing, communications and audiences for BBC Vision.

sharon baylay

She has most recently worked as a consultant for Turner Broadcasting and ESPN in Europe.

Douglas will report to Sharon Baylay, director of BBC Marketing, Communications and Audiences (MC&A) and will take up her post this month. She replaces Helen Kellie who moved to BBC Worldwide earlier this year.

In her new role Douglas will be involved in shaping the strategic brand direction for all BBC television channels and genres, excluding BBC News.

As a member of the MC&A Board she will play a role in the strategic leadership and development of the division.

Douglas will also sit on the board of BBC Vision and work closely with Jana Bennett, director of Vision, and her management team.

In other previous positions, Douglas was senior VP and managing director at Walt Disney Television, Asia Pacific.

She was also managing director at Nickelodeon UK from 2000 to 2004. Prior to that she was VP of marketing for Turner Entertainment Networks  between 1994 to 2000 where she supported the launch of Cartoon Network and TNT/TCM across Europe.

In July, Baylay (pictured) outlined her vision for the corporation and the challenges it faced for the first time since her appointment.

In a response to Marketing Week columnist Stuart Smith she said that it was committed to providing greater transparency.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here