DCSF hires Wieden & Kennedy

The Department for Children, Schools and Families (DCSF) is developing a campaign that aims to change the attitudes of young people towards alcohol following the appointment of Wieden & Kennedy to handle advertising.

Young drinker

The activity will link to the DCSF’s Youth Alcohol Action Plan, which aims to ensure teenagers have a “safe and sensible relationship” with alcohol.

The DCSF campaign will run alongside the Department of Health’s “Know Your Limits” activity, which aims to educate drinkers on how many alcohol units are in drinks, and several Home Office initiatives.

The work will form part of a broader strategy set out in the plan to cut young people’s alcohol misuse through a combination of education and information, enforcement and action with industry.

Wieden & Kennedy won the business after a final shoot-out against Vallance Caruthers Coleman Priest (VCCP) in a pitch handled by the Central Office of Information.

The agency will work with Manning Gottlieb OMD following the media agency’s appointment to develop a campaign strategy in August.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here