Home Office spells out consequences of knife crime

The Home Office has launched the latest stage of its anti-knife crime initiative with a multimedia campaign highlighting the punishment for knife offences.

The Home Office

The television, digital and outdoor activity uses the strapline “carry a knife and lose your life” and aims to demonstrate how carrying a knife can lead to jail.

The TV and online spots will feature testimonials from real inmates warning of the consequences of knife offences, while posters will also portray the penalties.

A music video featuring house music stars DJ Luck and MC Neat will run on Bebo to further spread the anti-knife message.

The campaigns is the latest step in the Government’s national marketing campaign, “It Doesn’t Have to Happen”, which aims to reduce knife carrying among 10 to 16-year-olds.

The Home Office claims “millions of young people” have been reached by the campaign, while 10,000 are friends of the campaign on Bebo.

The campaign supports the work of the cross-Government Tackling Knives Action Programme that operates across England and Wales in the areas most affected by serious youth violence.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here