Donna Air promotes organic milk

TV presenter Donna Air is to be the face of a campaign for the Organic Milk Supplier’s Cooperative (OMSCo) to promote organic milk.

Organic Milk Supplier's Cooperative
Organic Milk Supplier’s Cooperative campaign

The campaign targets female consumers and pushes the link between food and drink and natural beauty with a dedicated microsite.

The OMSCo says it wants to encourage women to think about how the food and drink they consume affects their wellbeing and beauty.

Air will front the campaign, which seeks to promote the benefits of drinking organic milk, and give women tips on how it can help “maintain inner beauty”.

The campaign also features the experiences of real women that have enjoyed the health benefits of drinking organic milk.

Gill Crane, communications manager at the OMSCo says: “She’s the ideal campaign partner. We’re encouraging everyone to think more carefully about the quality and content of their food and drink. Most people don’t realise how much their diet affects their appearance.”

Last month, Dairy UK the trade association representing the interests of dairy farmers, producer co-ops, milk processors and doorstep deliverymen, launched a three-year, £7.5m campaign to promote milk drinking to 15 to 24 year olds.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here