The campaign targets female consumers and pushes the link between food and drink and natural beauty with a dedicated microsite.
The OMSCo says it wants to encourage women to think about how the food and drink they consume affects their wellbeing and beauty.
Air will front the campaign, which seeks to promote the benefits of drinking organic milk, and give women tips on how it can help “maintain inner beauty”.
The campaign also features the experiences of real women that have enjoyed the health benefits of drinking organic milk.
Gill Crane, communications manager at the OMSCo says: “She’s the ideal campaign partner. We’re encouraging everyone to think more carefully about the quality and content of their food and drink. Most people don’t realise how much their diet affects their appearance.”
Last month, Dairy UK the trade association representing the interests of dairy farmers, producer co-ops, milk processors and doorstep deliverymen, launched a three-year, £7.5m campaign to promote milk drinking to 15 to 24 year olds.