News Int appoints Clock to Times+ task

News International has appointed digital agency Clock to oversee the launch of Times+, its new online membership club and customer retention programme.

Times +

Clock already works with the newspaper group and has been responsible for the online promotion of Culture+, the prototype and forerunner to Times+, which launched in September 2008.

The new venture builds on the success of Culture+, an exclusive arts and entertainment rewards programme, which has 90,000 active members.

Initially, Times+ will launch with two ‘packs’ – Travel+ and Culture+, both developed by Clock, with more verticals to be added periodically after launch. Membership will be complimentary to subscribers of The Times and The Sunday Times and will be available to others at a £50 fee.

Katie Vanneck-Smith, managing director customer direct, News International, says: “Times+ gives us the opportunity to redefine further our relationship with our readers and to reward their loyalty. We are moving away from the traditional model of volume in favour of developing more direct relationships with our customers based on their interests and passions.”

News International will support the launch of Times+ with an advertising campaign across TV, radio, print and outdoor.

The Times has previously worked with ad agency CHI & Partners and uses MindShare for its media planning and buying. It has an annual ad spend in excess of £23m.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here