Channel 4 chairman calls for media innovation

Luke Johnson, chairman of Channel 4, has called on the media industry to reinvent itself during the economic downturn.

Luke Johnson
Luke Johnson

Speaking at the Association of Online Publishers summit today (October 7), he said the downturn is a fertile time for innovation.

“The traditional media industry has to go through a painful, dramatic time of renewal. This requires bravery and some companies to fail, some to merge and some to rise,” he warned. “There are no easy answers. They will have to experiment and innovate.”

Johnson said media owners had previously enjoyed decades of almost unparalled growth but warned they faced harder times ahead.

“It’ll be about lower but harder returns, lower margins, more ongoing investment and more opportunity,” he said. “It’s a very crowded market so a lot of big organisations will reposition themselves.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here