HomeService creates “superheroes” for latest ads

HomeServe, the domestic emergency services company, is launching a regional campaign fronted by animated “superheroes”.

The multimillion pound campaign, created by Grey London and brand consultancy venturethree, will be fronted by five “HomeServe Heroes”, who will appear on TV and press ads, direct marketing and field marketing activity and HomeServe vehicles in the Midlands region.

The characters were created to represent the primary trades delivered by HomeServe staff, who carry out heating, plumbing, electrical and appliance repairs around the home.

Graham Jones, venturethree creative director, says: “The HomeServe Heroes were developed to represent the super skills and friendly approach of HomeServe staff.

“We wanted them to highlight the brand’s ethos of HomeServe to the rescue, providing customers with a truly one-stop shop service.”

HomeServe marketing director Siobhan Duffy says the campaign aims to raise brand awareness.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here