The Saturdays launch sponsorship deals

A website set up to market the new album from girl group The Saturdays will offer fashion retailers the opportunity to sponsor individual band member pages.

Fans will be able to click through from the sponsored pages to fashion retailers with transactional sites where they can find clothing that will help them dress in the style of the band.

The social networking site is the first of its kind for record label Polydor and has been designed by digital creative agency Clusta.

Once a fan signs up and creates their own profile, they will be able to add concerts they plan to attend to their calendars and leave comments and reviews. They can also make friends with other fans and upload related content.

The website will host individual blogs from the band members in the form of diary entries.

Senior digital campaign manager for Polydor, Aaron Bogucki, says: “The girls were already really proactive in providing content for their site and getting involved in social media.

“With the success of the first album we wanted to make sure our digital strategy led the launch of the second so we decide to launch a fan networking site.”

The Saturdays’ new album is called Wordshaker and is released on 12 October.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here