12-year old scripts TV ad for EA Games

Videogame company EA Games has taken the unusual step of tasking a 12-year old to script the television advert for its latest game release, Spore Hero.

The advert, created by ad agency Ignition Creative, includes gameplay scenes with the voiceover script written by 12-year-old Blake Simons.

The advert for Spore Hero, an action-adventure game created for the Nintendo Wii console, breaks on TV on 9 October, the same day the game launches in shops.

Simons won the opportunity in a competition in First News, a weekly newspaper catering for children.

The competition invited kids to try and do a better job than EA Games on the advert.
The game puts players in a 3D world where they can create characters and battle to save the planet from destruction.

EA Games has also teamed up with Twentieth Century Fox turn the game into an animated film.

In September, Nintendo cut the price of the Wii console http://www.marketingweek.co.uk/news/nintendo-slashes-price-of-wii/3004828.article for the first time since it was introduced, following price cuts on rival games consoles Sony Playstation 3 and Microsoft Xbox 360.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here