Database provider buys marketing optimisation boutique

A leading provider of database marketing solutions has taken a controlling stake in a specialist provider of marketing optimisation technology and services. Greenstone Data Solutions has bought the majority share of The Customer Partnership. The move is intended to reinforce “the subtle difference” claimed by the provider through linking operational and planning tools.

Julian Berry, founder of TCP, continues as managing partner of the venture, which will trade as TCP Marketing Solutions – a Greenstone Company. The acquisition will provide his business with access to existing clients of Greenstone’s data and customer insight solutions.

Greenstone’s commercial director Marco De Caprio says: “TCP is a hugely respected specialist direct and database marketing solutions company. Its focus on developing innovative software tools to help organisations make more effective use of marketing spend and providing value-based decision support for marketers is in line with our approach and together we will deliver even more value for our customers.”

Berry says: “Greenstone has grown both in scale and reputation since its inception in 2003. Our offer to the market is entirely complementary through our joint belief that marketing should be led by science and data, rather than intuition. And while culturally we are very similar, Greenstone also provides the necessary development
resources, scale and market presence with which we can effectively develop and distribute our software solutions.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here