Anti-cocaine campaign warns of heart damage

Frank, the Government’s drug information service, has launched the latest stage of its anti-cocaine campaign with new activity warning young people of the risks the drug can do to their heart and nose.

The £1.6m television, digital, cinema and outdoor activity follows last year’s “drug mule” campaign and is voiced by Peep Show star David Mitchell and again features Pablo the dog.

One TV ad, featuring a gory beating and talking heart, aims to show the link between cocaine and heart attacks and seizures.

Another, featuring a snotty and bloody talking nostril, aims to demonstrate the immediate and longer term damage the drug can do to the structure of the nose.

Both attempt to undermine the appeal of the drug and prevent use amongst young people.

The campaign, created by Mother, breaks today (9 October) and targets 15 to 18-year-olds.

The activity follows National Health Service data that shows that the number of under 25’s seeking help for cocaine abuse has doubled in four years, from 1,591 in 2005 to 2,998 this year.

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