The “Favourites” ad will launch tomorrow (October 10) and will carry the message “There’s a McDonald’s for everyone”.
It shows people from all walks of life visiting one of its restaurants at different times of the day and night, highlighting how different customers enjoy their experience at McDonald’s.
It will also bring attention to how the brand has evolved over the past 35 years. The fast food chain says over the past three years it has invested heavily in broadening its menu choices, remodelling restaurants, providing free wifi, strengthening its commitment to the environment and developing bespoke training for its staff.
The company says such investments have helped the brand achieve record sales and customer numbers.
Jill McDonald, McDonald’s chief marketing officer for the UK and Northern Europe, says: “Many people in the UK experience a sense of nostalgia about our brand and feel passionately about our core menu – they may have gone to our restaurants when they were a child and seen the way the brand has evolved over the years.
“This campaign hones in on the different types of McDonald’s customers, explores their experiences and will carry the message that there continues to be a McDonald’s experience for everyone.”
The TV campaign, created by Leo Burnett, is being supported by outdoor and print ads. It will also be reflected in its website and social media channels led by digital agency Razorfish.