YouTube to host Channel 4

YouTube and Channel 4 are thought to be on the brink of a deal that would see the internet video site hosting the broadcaster’s content in full.

The two have been in talks for several months and are expected to sign a deal imminently.

Channel 4’s content is expected to be branded in the same way as Channel 4 On Demand, the broadcaster’s online catch up service.

The partnership will add to Channel 4 online access to programmes, allowing viewers to watch content via YouTube for 30 days after it airs on television.

As part of the deal, Channel 4 is thought to have negotiated the right sell the adverts around its content and share the revenues with YouTube.

The Google-owned site has similar tie-ups with US broadcasters but it would mark the first of its kind in the UK.

In February this year, the Competition Commission vetoed Project Kangaroo, a deal between the BBC, ITV and Channel 4 to make programmes accessible via a shared on-demand platform.

Channel 4 and Google declined to comment.

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