EBay appoints top European marketer

EBay, the online auction company, has promoted Alex von Schirmeister to the role of European marketing director.


Currently head of eBay in France, he replaces Torsten Schuppe who is leaving the company to join Google to become its first dedicated marketing director for the UK and Ireland.

Von Schirmeister will be based in Zurich, Switzerland and will transition into the role between now and the end of the year.

He will report to Wendy Jones, eBay vice president marketing, operations and advertising.

Von Schirmeister first joined eBay in 2004 as marketing director for eBay in France, before moving up to the role of country head in 2007.

Prior to eBay, he worked for Telefonica Moviles in Madrid. In 2000, he co-founded a start-up company in the mobile commerce sector in the UK, after having spent two years at Booz & Co.

Torsten first joined eBay in February 2006 as head of internet marketing. He was promoted to UK marketing director in 2008 and then moved on to head up a new regional team as European marketing director.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here