Safe water stance

I would like to respond to your article regarding P&G’s Children’s Safe Drinking Water programme (MW 24 September), which questioned why we don’t talk more about this fantastic programme.

This week we publish our 11th annual Sustainability Report, which provides an update on our Children’s Safe Drinking Water programme, which is focused on reducing sickness and death resulting from drinking contaminated water. Our 2012 commitment, announced at last week’s Clinton Global Initiative, is to provide more than 4 billion litres of clean drinking water, saving 20,000 lives. I am delighted to say we are well on our way – since 2007 we have delivered 930 million litres of clean water, saving over 5,200 lives.

Our PUR technology is an amazing innovation developed by P&G in Newcastle, which enables people anywhere in the world to purify dirty water in a simpler, more affordable and convenient way. PUR is a powdered mixture that removes pathogenic micro-organisms and suspended matter, making previously contaminated water clean. Because the PUR sachets are much smaller and easier to ship than plastic water bottles, anyone anywhere in the world can easily use it. This has enabled P&G to support the recent disaster in the Philippines by deploying over 450,000 sachets of PUR (enough to treat 4.5 million litres of water) to the flood victims.

The Children’s Safe Drinking Water programme is the focal philanthropic programme of P&G’s overall Live, Learn & Thrive initiative. Through Live, Learn & Thrive we have so far helped 135 million children get off to a healthy start, receive access to education and build skills for life.

If you would like further information about PUR or our environmental goals and progress, please contact me on 01932 896306, or go to www.pg.com/sustainability

Kirstie Hawkes
Sustainability affairs manager
P&G UK and Ireland

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here