Theatre Tokens, which celebrates its 25th anniversary this year, intends to boost sales with a fresh, dynamic and theatrical new look to its products and advertising campaigns.
The new campaign positions Theatre Tokens as the perfect way to give someone a larger than life experience and uses giant show characters and performers interacting with the towns and cities of the UK to conveying the magical experience of a theatre trip.
The new imagery uses commissioned photography involving costumed actors and dancers and debuts as part of Theatre Tokens’ Christmas 2009 advertising campaign.
It will first appear across national and consumer press, in specialist theatre media and on the London Underground this Christmas.
The imagery will then roll out across the Theatre Tokens themselves and all marketing collateral in 2010.
Helen Jones, marketing manager at the Society of London Theatre (SOLT) which runs Theatre Tokens, says: “The new imagery created by Clinic has a real sense of performance about it, capturing the magic and experience that a night out at the theatre offers. What makes Theatre Tokens such a unique gift is that they are the key to seeing hundreds of fantastic shows all over the country.
Clinic won the work after a four-way pitch.
Theatre Tokens is run by the Society of London Theatre, a trade association that represents the producers, theatre owners and managers of the major commercial and grant-aided theatres in central London.