UKOM appoints RAB’s McArthur as chairman

UKOM, the online measurement body, has appointed Douglas McArthur, former CEO and founder of the Radio Advertising Bureau, as chairman.

UKOM

He takes over from former chairman Mark Cranmer, who stood down from the role earlier this year to join Aegis Media’s digital agency network Isobar as CEO. McArthur has been assisting UKOM in a consultancy role since Cranmer’s departure.

MacArthur spent 14 years heading the RAB and in May 2006 he launched marketing consultancy Planning for Results.

The appointment comes ahead of UKOM’s launch of its universal online planning system in January.

UKOM appointed the Nielsen Company in September 2009 as its official partner to deliver an industry-agreed online audience measurement system, which will allow advertisers and their agencies to plan online campaigns targeting specific audiences.

The appointment comes as rival web measurement firm ComScore draws up plans to launch its own online measurement currency with ABCE (nma 8 October 2009).

McArthur said, “Advertisers have been calling for a consumer-centric planning system for their investments in areas like digital display. I aim that under my chairmanship UKOM will deliver what they asked for: a planning system for digital display, digital video and mobile.”

Guy Phillipson, IAB CEO and UKOM director, said, “Douglas’s broad experience and mature approach is just what UKOM needs as we prepare to launch the UKOM Audience Planning System in just a few months.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here