C&C Group appoints The Red Brick Road to revive Magners

C&C Group has appointed The Red Brick Road to handle the UK advertising account for its Magners brand.


The agency will be tasked with reviving the brand that has seen sales fall dramatically in recent years since the brand’s initial success.

The Group recently reported revenue for the six months to 31 August decreased 10.5% to € 257.5m (£237m).

As a result of the sales dip, and the recent acquisition of the Tennent’s brand, the company said it was going to reassess the planned £8m it announced it was to invest in the brand in July.

C&C Group has made several moves this year to revive flagging sales.

In August, it bought Anheuser-Busch InBev’s Irish, Northern Irish and Scottish businesses, including the Tennent’s brand, in a bid to establish Magners in those countries.

The company also called a review of the Magners advertising account, currently handled by Euro RSCG London and the agency network’s Dublin office Young Euro RSCG.

The group has since launched a new Pear variant supported by two campaigns featuring comedian Mark Watson.
The company called a review in August. The account was previously handled by Young Euro RSCG, which it is understood will continue to handle the Irish account.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here