Eden Project tasks Havas to build brand partnerships

The Eden Project is looking to expand its brand partnership programme with commercial opportunities that couple sustainability with brand entertainment.

Havas Sports and Entertainment has been appointed as brand and partnership consultant to handle partnership marketing.

It will advise the Cornwall based conservation attraction on partnerships with brands that share its ambition to motivate environmental change.

Eden Project campaigns and communications director Peter Stewart says Eden needs to increase its involvement with commercial partners by building on its “international reputation as a place for individuals to understand their relationship with the natural world”.

The Eden project has previously worked with brands including Mastercard, EDF Energy and The Royal Mail on “The Big Lunch”, a campaign that encouraged a million people to have lunch with their neighbour in a drive to change community behaviour.

Since it opened in 2001, over 11m people have visited the attraction and its bio-dome greenhouses.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here