Hasbro launches digital push for Cranium game

Toy maker Hasbro has launched a digital and experiential campaign to support the new edition of its board game Cranium in the run up to Christmas.

Cranium is a family board game that requires teams to perform a range of factual and creative tasks including acting, sculpting and answering general knowledge questions.

The campaign, targets women between 21 and 40 and was developed by experiential agency RPM to generate interest and word of mouth surrounding the game.

Hasbro will use social networking sites such as Facebook to engage with and build relationships with gamers by encouraging user-generated content.

Interactive content and competitions inviting players to “discover their Cranium DNA” and create a Cranium “Dream Team” are designed to get gamers involved in more than playing the game.

Players can upload footage of their game nights to Facebook to enter weekly competitions, with a chance to win a trip to a Paris, Burgundy, Barcelona, or Rome.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here