Efficient Frontier’s UK Search Engine Performance Report said search spend in Q3 was up 10% year on year and 11% on Q2, having seen a decline over the previous two quarters.
Spend on Yahoo declined both year on year and quarter on quarter, dropping to 9.1% of overall spend share from 10% this time last year and 9.6% last quarter.
In contrast, Google saw its share of search spend increase from 85.7% in Q3 2008 to 86.5% in Q3 2009, slightly up from 86.3% last quarter. Microsoft’s Bing remained steady at 4.3% against 4.2% last quarter.
However, Bing has seen its share of user clicks decrease over the period. In Q2 it accounted for 4.7% of the market, declining to 3.7% in Q3. Year on year it was down from 5.2%. Yahoo also dropped from 15% to 11.4% share year on year, and from 12% last quarter. Google was up from 79.8% to 84.9% year on year, and from 83.3% last quarter.
David Karnstedt, Efficient Frontier president and CEO, said, “The third-quarter results and a look beyond provide some encouraging signs for the search marketing industry as well as the overall economy.”
This story first appeared on newmediaage.co.uk