The outdoor and online campaign, under the banner “Personality Allowed”, is an evolution of last year’s ‘Is it Just a Kiwi thing?’ campaign.
This year the crew are showcased in a relaxed yet professional and stylish manner designed to demonstrate their own individual personality. The campaign embraces a range of executions and the ads show crew members interacting with each other and talking about their favourite places to eat and visit in each of Air New Zealand’s key destinations from the UK.
Scott Carr, Air New Zealand General Manager, Europe, says: “This year, the campaign is 100% digital and online, allowing us to fully interact with our audience. By letting the crew shine through the use of video footage, the digital executions really enable us to demonstrate the personality of the airline. In addition we believe the creative executions are a breath of fresh air and break from the traditional style of airline advertising giving the campaign real stand-out and our world-class crew the recognition they deserve.”
The video executions will appear on digital escalator panels and LCD digital screens at various tube stations across London and will run for four weeks. They will also appear on roadside LCD 48 sheet billboards.
Online banners in rich video with Google maps and standard formats will run in key UK national newspapesr, news and magazine websites until the end of November. The campaign has been created by Albion.