Air New Zealand campaign goes for personality

The outdoor and online campaign, under the banner “Personality Allowed”, is an evolution of last year’s ‘Is it Just a Kiwi thing?’ campaign.

This year the crew are showcased in a relaxed yet professional and stylish manner designed to demonstrate their own individual personality. The campaign embraces a range of executions and the ads show crew members interacting with each other and talking about their favourite places to eat and visit in each of Air New Zealand’s key destinations from the UK.

Scott Carr, Air New Zealand General Manager, Europe, says: “This year, the campaign is 100% digital and online, allowing us to fully interact with our audience. By letting the crew shine through the use of video footage, the digital executions really enable us to demonstrate the personality of the airline. In addition we believe the creative executions are a breath of fresh air and break from the traditional style of airline advertising giving the campaign real stand-out and our world-class crew the recognition they deserve.”

The video executions will appear on digital escalator panels and LCD digital screens at various tube stations across London and will run for four weeks. They will also appear on roadside LCD 48 sheet billboards.

Online banners in rich video with Google maps and standard formats will run in key UK national newspapesr, news and magazine websites until the end of November. The campaign has been created by Albion.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here