Business email universe discovered

A multi-source database of B2B email addresses has been launched which claims to provide unrivalled deliverability and search. Cyance’s Email Base has been created by collating data universes from a range of sources, leading to net coverage of one million permission-based email addresses.

An audit and cleansing service is also available which identifies and suppresses known fatal bouncebacks, highlights old domain names in need of updating and identifies generic prefixes. Cyance is the only UK data supplier offering this pre-screening service.

Steve Kemish, director of Cyance, says: “We are delighted to be launching the most extensive permission-based B2B email database in the UK, enabling marketers to obtain all their contacts from just one source. Users will  benefit from better coverage and quality of prospect targeting, with more named decision makers.”

He adds: “Our email appending service will also allow existing customer data to be enhanced and offer new options for customer profiling and analysis. Marketers can also expect improved deliverability rates due to our unique audit and cleansing service. It stands to reason that, in the right hands, improved coverage of permission-based data and superior quality data will lead to better results.”

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