Britvic launches pantomime promotion

Britvic has launched an on-pack promotion for its squash brand Robinsons, aimed at encouraging families to stage their own pantomime at home.

Robinsons

The “Put on a Panto at Home” campaign will highlight the brand’s sponsorship of First Family Entertainment’s pantomimes.

The promotion will be supported on-pack and through POS material. Families will be directed to go on a newly created website for instructions on how to produce and stage their own panto at home.

The promotion will also run in conjunction with Robinsons’ national “Search for a Star” campaign that seeks out budding performers aged six to 16 to star in local shows.

Leslie Davey, Robinsons brand director, says: “Pantomimes have always been a highlight for families at Christmas and Robinsons continues to refresh generations of families, so we felt this was a perfect partnership.

“For retailers, it will drive visibility and interest around the important squash category during the key Christmas selling period.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here