COI shortlists three for centralised buying

The Central Office of Information (COI) has shortlisted three groups for its centralised media buying framework.

These are Smile, made up of Starcom MediaVest and i-level; M4C, which is Group M’s bespoke integrated organisation for COI, and Carat, working with sister company Posterscope.

The appointed group will handle all of COI’s media buying across all media platforms and channels. Pitches will be held in December and an announcement is expected in the New Year, with the four-year contracts starting in April 2010.

The review panel is made up of senior COI staff and a representative from the Government Strategic Marketing Advisory Board.

COI believes that a centralised buying framework will deliver increased efficiencies within and across a channel and also lead to more effective campaigns.

The Conservative Party has indicated that elected next year it will look to curb the amount of spending on marketing campaigns.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here