Habitat boss vows to maintain marketing

Habitat has pledged to continue its focus on marketing and European expansion, after calling a strategic review of the company just weeks after revealing a new brand strategy.

Habitat campaign
Habitat campaign

Mark Saunders, Habitat chief executive has confirmed that ICAF Intillen N.V., the owner of the home furnishing retailer has called a strategic review of the company which “may or may not” lead to its sale.

Lazard has been appointed as financial advisor, and while no decisions on the future of the retail chain have been made, there are “a number of options currently under discussion”.

“My focus and the team’s focus is to continue giving great service to our customers, continue to push our new marketing drive across Europe and oversee the launch of a number of new stores over the next few months in the UK and Europe, such as Liverpool.”

This month, Habitat unveiled “This is my Habitat”, an ongoing brand strategy that aims to make the retailer more personal and push the retailer’s new “consumer centred brand philosophy”.

The campaign, starring Helena Christensen, Bjorn Borg and photographer Todd Selby is planned to run for 12 to 18 months.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here