Nando’s launches radio ad campaign

Nando’s, the chicken restaurant chain, is launching its first major advertising campaign in two years.

Nando’s

Going live this week (22 October), the “Spirit of Nando’s” campaign will be led by a heavyweight radio schedule encompassing over 30 stations across the UK.

The brand messaging will focus on the chain’s hero product – its flame grilled Peri-Peri chicken. It will also highlight Nando’s Portuguese influences.

The aim of the campaign will be to encourage new customers to visit a Nando’s restaurant, particularly 18-35 year olds who like to eat out.

The radio spots will be supported by press ads in free newspapers Metro and London Lite. There will also be in-store promotions in its 215 restaurants around the country.

The ads will run for four weeks either side of the Christmas period.

It is the first major campaign created by ad agency Farm which Nando’s appointed in July. The media strategy was planned by Edwards Groom Saunders and booked by Mediacom.

Nando’s marketing manager, David Manly, says: “We hope to entertain the audience as much as educate them about our offering. Radio has worked well for us in the past as it enables us to convey some of the brand personality.”

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here