The “This is Priority” campaign will feature music artists including Razorlight’ Johnny Borell, Pixie Lott, Florence and the Machine’s Florence Welch, Tinchy Stryder, Madness and Tom Jones.
The television ads will aim to bring to life the excitement of being at a live music experience by showing the artists walking from dressing room to the stage.
The mobile operator’s Priority Tickets service is available to O2 customers, allowing them to buy tickets for gigs and events across the UK, including all the gigs at The O2 and O2 Academy Venues, up to 48 hours before general release.
Sally Cowdry, O2 marketing director says: “We know how much our customers value the opportunity to get tickets for their favourite acts before anyone else – and because of this it’s an important driver for brand preference.
“This campaign aims to not only increase uptake amongst our existing customers, but also raise awareness with potential new customers.”
The TV spots will be supported by outdoor, press, online, DM and retail activity.
The campaign was developed by VCCP with media buying by ZenithOptimedia, online creative by Agency Republic and below the line communications by AIS.