Popstar produces promotional freesheet

Music management company, 19 Management, has devised a one-off, free promotional newspaper to launch in the capital on Thursday (22 October) to promote the release of Estonian pop star Hannah’s first UK single.

The promotional paper aims to “generate a buzz” around the upcoming release “Shadow on the Wall” and capitalise on the freesheet market in the capital.

“The Daily Hannah” will be given away to 50,000 commuters at 12 transport locations across London including Oxford Circus, Kings Cross and Victoria.

The Daily Hannah will follow the format of a conventional free newspaper, with editorial content about the popstar and advertisers including Estonian hotels, restaurants and products.

Estonian capital city, Tallinn, has been named European City of Culture 2011. The lead “news piece” will cover a campaign fronted by Hannah, run by the Estonian Embassy to promote tourism in the country.

The promotional freesheet will also give away a trip to Tallinn and a luxury spa complex in Estonia’s Muhu Island.

Alister Jamieson from Ambush Management, part of the 19 Group says: “Hannah is massive in mainland Europe but relatively unknown in the UK so we thought what better way to start generating column inches about her than to get her to produce her own paper.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here