Confused.com appoints BMB

Confused.com has appointed Beattie McGuinness Bungay to handle its advertising account.

Confused.com advert

The agency was awarded the account after a final shoot-out against iris. Farm previously handled the business.

The appointment comes as the comparison site looks to gain or hold market share in the face of the success of some of its rival’s marketing campaigns.

Comparethemarket.com’s “Comparethemeerkat” campaign, launched in January, has proved popular, boosting market share, traffic and sales for the company.

The site has enjoyed a 189% rise in sales since September, while traffic increased 200% year-on-year in the second quarter. The campaign’s “star”, Aleksandr the meerkat has also attracted almost 500,000 fans on Facebook.

The success of the Meerkat campaign has prompted others into action with rival GoCompare recently launching its own character-led campaign starring the opera-singing Gio Compario.

Moneysupermarket.com has also recently launched a campaign featuring Dragon’s Den star Peter Jones.

Confused.com hired PHD to handle media planning and buying in March.

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